As an artist, having an online art presence is essential — not just for selling work, but for creating relationships with other artists, clients, and partners that will benefit your art career.
It’s important to be online especially amidst the NFT boom but with more of our careers happening on our phones and laptops, our accounts have also become an attractive place for criminals. Between scams, phishing, art image theft, computer viruses, trolls, and fraud, there are a number of potentially dangerous traps to watch out for as you bring more of your art career online.
Even if you’re a tech wizard, it’s always worth double-checking how you’re interacting online. Here are a few simple things you can do to protect your art business.
Create complex passwords & enable two-factor authentication
It may sound basic, but having strong passwords is one of the easiest ways to be safe online. Use different passwords and make sure to include a mix of letters, numbers, and symbols in your passwords.
For any website that you attach any personal information or payment information, you should make sure to have a secure password. However, you should vary your passwords and avoid “password recycling” which makes it easier for hackers to test your passwords against banking and other sites.
In addition to creating strong passwords, you should also enable two-factor authentication where you can. Two-factor authentication (2FA) is an additional layer of security you can add to online accounts by adding a second credential, like a code sent to your phone number, to verify your identity.
Two-Factor Authentication provides a higher level of security than authentication methods that depend on single-factor authentication (SFA), in which the user provides only one factor–typically, a password or passcode.
Recognize art scams
Have you ever received an inquiry about your artwork that seemed a little bit off? Be wary when it comes to new buyers you’ve never interacted with.
- Are there misspellings or strange grammar? Oftentimes a scam is being thrown together without care, you’ll notice sentences that don’t make sense and other errors.
- Does the inquiry immediately try to facilitate a sale? When a genuine, non-scammer, buyer reaches out about your artwork they will likely have questions about the work, about you as an artist, and may want to see more images of the work before even bringing up the details around purchasing your artwork. A scam message is always trying to create the quickest possible transfer of money or personal information.
- Is there an unnecessarily complicated story within the message? Sometimes scam messages will bombard you with too much information. This TMI tactic is intended to either confuse you, elicit some type of emotional response, or to rationalize requests about money orders or refunds in the email.
- Does the sender want you to cash a check for them or send them any funds? A real art buyer will not ask you to cash a check or ask you to send them money. Scammers will entice artists by saying that they will pay more than the art price listed but would like to be refunded for the difference. If it feels fishy, it is!
Always google the name of your buyer and confirm that they are a real person. You can google the text of a message sent to you to see if other people have received similar messages.
Understand the signs of a phishing scam
Phishing is the illegal practice of sending emails seemingly from reputable companies in order to trick the users into revealing personal information, such as passwords and credit card numbers.
How can you spot a phishing scam?
- The email asks you for personal information such as your date of birth, social security numbers, phone numbers, credit card details, home address, or password information.
- The email address has inconsistencies with is spoofed to look like the actual email address (there are dashes or dots in the web address where there should be none).
- Does the message seem urgent? Does the message make it seem like the interaction needs to take place immediately? If there is an unnecessary sense of urgency, it is likely an art scam.
- The email asks you to click a suspicious link or a “file” of which you do not know the origin.
Protect your art images
There are low tech low effort ways to protect your art images as well as more intensive and higher effort methods to protect images. Here are the top low tech low effort and top intensive and more effort-intensive approaches to protecting your art images online.
Low tech, low effort ways your can protect your art images:
- Disable right-click options on images. By disabling right clicks on images you are creating a barrier to immediate image access.
Each HTML website should allow you to restrict right clicks on images. For some websites, you are able to easily disable right-clicking by using a plugin widget. This method is a barrier to theft since motivated people with a basic knowledge of HTML will be able to bypass a disabled right-click. method of protection.
- Include contact and image permission information on your website. The simplest way to discourage unwanted image use is to give viewers a way to contact you about how to use and credit your art images.
- Upload low-resolution images of your art. Having low-resolution images will make printing artwork difficult as its quality will be poor. For online viewing, a low-resolution file will still look good to a viewer but a low-resolution file will make reproduction difficult.
More involved ways to protect your art images online:
- Copyright your art images. Copywriting images will not make them more difficult to steal but it will make going after misused images easier. Depending on where in the world you live, you may need legal consultation to obtain copyright documentation.
- Add a watermark to art images. Watermarking images dissuades image theft and use. However, adding a watermark also degrades the viewing experience for clients and other people online looking at your artwork.
Check if your art images are being used without permission
Image theft, whether for art images or other images, is a rampant internet problem. So, how do you know if your art images are being reposted online without your permission?
You can reverse image search your art images from your website to see where those images appear on the web.
If you see that an image is being used without your permission you should first reach out and ask that the image be taken down. If you don’t receive a response or the images aren’t removed soon after your message it could be worth pursuing greater action or consulting a lawyer.
These steps taken consistently with utmost care can prove to be highly beneficial in maximizing the value of your art. Let us know what you think!